Unlock the power of email marketing to engage, convert, and nurture your audience with the “Email Marketing – Copywriting and Growing Your Email Lists” course. Whether you’re a marketer, entrepreneur, or business owner, this comprehensive course will equip you with the skills to create compelling email campaigns and expand your subscriber list, resulting in increased brand engagement and business growth.
Course Highlights:
- Email Marketing Fundamentals: Understand the principles of email marketing, its role in the digital marketing landscape, and its potential for business growth.
- Effective Copywriting: Master the art of writing persuasive and engaging email copy that captures your audience’s attention, conveys your message, and drives action.
- Creating Email Campaigns: Learn to plan and execute successful email campaigns, including newsletters, promotional emails, and automated sequences.
- Design and Layout: Explore email design best practices, including templates, visuals, and responsive design to ensure your emails look professional and appealing on all devices.
- Segmentation and Personalization: Discover how to segment your email list and personalize content to deliver tailored messages that resonate with individual subscribers.
- Growing Your Email List: Implement strategies for organic and paid list growth, optimizing sign-up forms and landing pages to maximize conversions.
- Opt-in Incentives: Create compelling opt-in incentives or lead magnets that encourage visitors to subscribe to your emails.
- A/B Testing: Learn to test various email elements, from subject lines to content, to optimize open rates and click-through rates.
- Analytics and Metrics: Understand key email marketing metrics and how to use them to evaluate the performance of your campaigns.
- Email Deliverability: Dive into best practices to ensure your emails reach the recipient’s inbox, avoiding spam filters and enhancing your sender reputation.
- Compliance and Legal Considerations: Familiarize yourself with email marketing regulations and best practices to maintain a clean and compliant email list.
- Automated Workflows: Explore the power of email automation, including welcome series, drip campaigns, and cart abandonment sequences.
- Conversion and Sales Funnels: Learn to guide subscribers through the sales funnel, turning leads into customers and customers into loyal advocates.
- Case Studies and Practical Application: Gain insights from real-world email marketing case studies and apply your knowledge through practical exercises.
This course is designed for marketers, entrepreneurs, small business owners, or anyone looking to harness the potential of email marketing to boost brand engagement and drive business growth. Whether you’re a novice or an experienced marketer, this course will equip you with the knowledge and skills to create effective email campaigns and grow your email list.
Course content:
- Biggest Mistakes in Email Marketing 7 lectures • 44min
- Email 101 – What No Guru Has Told You Before… 4 lectures • 27min
- Lead Magnets and Your First Offer Sequence 6 lectures • 27min
- Warm Up Sequences 6 lectures • 47min
- GETTING TRAFFIC – Running YouTube Ads to Drive Traffic 7 lectures • 37min
- Reset the Buying Enviornment 3 lectures • 13min
- GETTING TRAFFIC – Running Facebook Ads 5 lectures • 36min
- REengagement Sequences – Don’t Ignore Us! 4 lectures • 18min
- What is Next? 4 lectures • 26min
