Persuading people to make a purchase is a challenging task, as numerous factors influence the decision-making process. This course leverages solid scientific research in psychology to unveil strategies and techniques that can boost sales by focusing on a fundamental element: pricing.
Here’s what you’ll learn in this course:
- Picking the Right Price: Discover how to select a price that resonates most effectively with consumers without compromising your profit margin.
- Presenting Your Price: Learn how to articulate and display your prices in the most compelling and attractive ways possible.
- Framing Your Price: Understand how to communicate your pricing in a manner that maximizes its effectiveness once the price is established.
- Using Context to Your Advantage: Explore techniques for presenting products with varying price points together in a way that optimizes profits.
- Smart Discounting Practices: Learn how to present your promotions in a manner that makes the offer irresistible to potential customers.
- Handling Extra Charges: Discover the most effective methods for communicating your prices when unavoidable additional fees are involved.
This course is built on over 30 psychological price effects rooted in real data from behavioral science, providing valuable insights to strengthen both your offline and online marketing campaigns.
Course content:
- Introduction to Price Psychology 2 lectures 5min
- Picking the Number 8 lectures 34min
- Presenting the Price Visually and Auditorily 5 lectures 19min
- Framing Your Price Appropriately 4 lectures 21min
- Using Context to Your Advantage 5 lectures 28min
- Smart Discounting Practices 10 lectures 39min
- How to Handle Additional Charges 6 lectures 22min
- Conclusion 5 lectures 7min
