This course was developed in response to the common challenges and frustrations encountered when running ads. Many individuals find it stressful and disheartening when they lack a careful approach.
Certainly, you might not have come across a comprehensive guide like this one before, but the following steps are essential when conducting a YouTube ad campaign.
Step 1 involves the creation of a Google Ads Account and the establishment of a new YouTube Channel. It is advisable to create a separate channel specifically for running ads to avoid affecting the organic reach of your regular channel.
Step 2 requires research into various keywords, placements, and topics related to your products and brand that you wish to target.
Step 3 entails the creation of your video ad. It’s crucial to conduct research before this step to ensure that your ad includes keywords that resonate with your potential customers.
Step 4 involves designing the landing page that will receive traffic once the ads begin running. The website design should align with the content of the video ad.
Step 5 is focused on setting up tracking tags to record every click, visitor, and conversion in your Google Ads Account. This is essential for data accuracy and future remarketing campaigns.
Step 6 is the setup of your ad campaign. While it’s an exciting phase, it can also be the most challenging due to the many variables to consider. These include budget allocation, target countries, exclusion settings, device targeting, frequency capping, demographic targeting, and determining the optimal Cost Per View.
Step 7 involves reviewing all the data and optimizing your campaigns. This process, often referred to as “ditching losers and scaling winners,” can be confusing because of the abundance of data and the need to focus on relevant statistics.
Running ads is comparable to betting on horse racing, with each campaign representing a horse. Deciding which campaigns to continue investing in and which ones to cut can be a complex decision.
This complexity can be overwhelming, but those who have mastered it gain a significant advantage over their competitors. They can sustain their advertising efforts and grow their businesses while their rivals struggle to keep up. In business, a consistent flow of traffic is vital for survival and success.
Objective of this course is to reduce your costs and increase your views, clicks, and conversions. Achieving this balance allows you to reach a point where every dollar spent on ads yields more than a dollar in return. Once you reach this stage, you can continuously run ads, expand your business, and turn it into a thriving enterprise.
It all begins with a solid understanding of how ad campaigns work, and that’s precisely why this introductory week was created. It will cover the fundamental principles of running ads, compare Facebook and Google Advertising, explore various YouTube ad formats and their suitability for your business, highlight the most common YouTube ad mistakes made by beginners, and provide a comprehensive review of the steps involved in running YouTube ads correctly. In business, every dollar invested is significant, and this course is designed to make your ad campaigns more effective and efficient.
Course content:
- YouTube Ads MADE EASY! 10 lectures • 1hr 3min
- Accounts Setup MADE EASY! 4 lectures • 22min
- Research MADE EASY! 7 lectures • 1hr 20min
- Video Ads Creation MADE EASY! 9 lectures • 1hr 38min
- Landing Pages MADE EASY! 4 lectures • 31min
- Email Marketing MADE EASY! 5 lectures • 38min
- Campaign Setup MADE EASY! 10 lectures • 1hr 30min
- Campaign Optimization MADE EASY! 7 lectures • 57min
- How to Grow on YouTube as Well! 6 lectures • 26min
