Unlock the power of search engine optimization (SEO) by learning how to conduct a comprehensive manual SEO audit. The “SEO Audit Masterclass” is your complete guide to understanding the intricacies of SEO and performing in-depth audits that improve website rankings, boost visibility, and drive organic traffic.
Course Highlights:
- Introduction to SEO: Explore the fundamentals of SEO, including its importance for online visibility and website performance.
- Understanding Search Engines: Gain insight into how search engines work, their algorithms, and ranking factors.
- Keyword Research: Master the art of keyword research to identify high-impact keywords that align with your website’s content and goals.
- On-Page SEO: Learn to optimize on-page elements, including meta tags, headers, and content, to enhance keyword relevance and user experience.
- Technical SEO: Dive into technical aspects of SEO, including website structure, page speed, mobile-friendliness, and indexability.
- Off-Page SEO: Understand the role of backlinks, link building, and off-page strategies in improving search engine rankings.
- Local SEO: Explore local SEO strategies, ensuring your website is optimized for local searches and targeting relevant audiences.
- SEO Tools and Analytics: Familiarize yourself with essential SEO tools and analytics platforms to measure website performance.
- Conducting a Manual SEO Audit: Learn how to perform a step-by-step manual SEO audit, including website analysis, keyword assessment, and competitor analysis.
- Identifying Technical Issues: Discover techniques for identifying and resolving technical issues that affect SEO performance.
- On-Page and Content Analysis: Analyze and optimize on-page elements, including content quality, structure, and keyword integration.
- Link Profile Analysis: Examine your website’s backlink profile and develop strategies to enhance it.
- Mobile Optimization: Ensure your website is mobile-friendly and optimized for mobile search users.
- Local SEO Audit: Perform a local SEO audit, including Google My Business optimization and local keyword targeting.
- Creating an SEO Action Plan: Develop an actionable plan based on audit findings to improve your website’s SEO.
- Monitoring and Ongoing Optimization: Learn how to continually monitor your website’s SEO performance and adapt strategies as needed.
This course is ideal for website owners, digital marketers, SEO professionals, and anyone interested in enhancing their website’s visibility and ranking on search engines. Whether you’re new to SEO or looking to refine your skills, the “SEO Audit Masterclass” will equip you with the knowledge and techniques to perform effective manual SEO audits and drive organic traffic to your website.
Elevate your SEO expertise and boost your website’s search engine rankings. Enroll in the “SEO Audit Masterclass: How to Do a Manual SEO Audit” and unlock the potential of SEO for your online presence.
Course content:
- INTRODUCTION 3 lectures 17min
- CORE WEB VITALS 1 lecture 13min
- TOOLS TO AUDIT YOUR KEYWORDS 1 lecture 8min
- STRATEGIES TO AUDIT YOUR EXISTING KEYWORDS 1 lecture 13min
- HOW TO FIND NEW KEYWORD OPPORTUNITIES 1 lecture 9min
- KEYWORD MAPPING AND SEARCH INTENT 1 lecture 5min
- HOW TO USE YOUR KEYWORDS 1 lecture 4min
- KEYWORD GAP 1 lecture 19min
- KEYWORD CANNIBALIZATION 1 lecture 11min
- SEO FRIENDLY WEBSITE STRUCTURE 1 lecture 10min
- INTERNAL LINKS 1 lecture 18min
- EXTERNAL (OUTBOUND) LINKS 1 lecture 7min
- INBOUND LINKS (BACKLINKS) 1 lecture 23min
- BACKLINKS: CONTENT GAPS 1 lecture 6min
- ORGANIC TRAFFIC 1 lecture 7min
- SEO AUDIT WITH GOOGLE ANALYTICSn 1 lecture 8min
- CONVERSION RATE OPTIMIZATION (CRO) 1 lecture 10min
- QUALITY QUIDELINES AND PENALTIES 1 lecture 7min
- INDEXING 1 lecture 13min
- CRAWLABILITY ISSUES 1 lecture 16min
- CRAWL BUDGET 1 lecture 10min
- URL CANONICALIZATION 1 lecture 8min
- ROBOTS.TXT 1 lecture 6min
- DWELL TIME 1 lecture 7min
- SITE SPEED 1 lecture 12min
- DNS SETTINGS, DNS LOOKUPS, & SERVER CONNECTIVITY 1 lecture 6min
- MOBILE-FRIENDLY PAGES 1 lecture 8min
- IMPORTANCE OF SSL CERTIFICATES 1 lecture 5min
- SELECT ONE BROWSABLE VERSION OF YOUR SITE 1 lecture 2min
- VALIDATION CHECKS 1 lecture 2min
- IMPROVE ON PAGE SEO 1 lecture 23min
- PAGE TITLES 1 lecture 8min
- PAGE DESCRIPTIONS 1 lecture 11min
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USER EXPERIENCE (UX) 1 lecture 19min
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HOW TO MEASURE USER EXPERIENCE (UX) 1 lecture 16min
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CONTENT STRATEGY: CONTENT AUDIT 1 lecture 22min
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CONTENT STRATEGY: OPTIMIZING FOR SEARCH INTENT IS A MUST 1 lecture 4min
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CONTENT STRATEGY:TOPIC RESEARCH 1 lecture 6min
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CONTENT STRATEGY: CONVERSION-ORIENTED WRITING 1 lecture 20min
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CONTENT MARKETING 1 lecture 10min
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RANKING FOR YOUR BRAND NAME 1 lecture 10min
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SCHEMA 1 lecture 14min
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E-A-T 1 lecture 8min
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YMYL (YOUR MONEY YOUR LIFE) 1 lecture 3min
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OPTIMIZE FOR VOICE SEARCH 1 lecture 11min
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OPTIMIZE FOR FEATURED SNIPPETS 1 lecture 14min
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IMAGE SEO 1 lecture 13min
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GOOGLE MY BUSINESS (is now Google Business Profile) 1 lecture 14min
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LOCAL SEO 1 lecture 23min
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SOCIAL SIGNALS 1 lecture 12min
- VIDEOS: INTRODUCTION 1 lecture 4min
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VIDEOS: FEATURED VIDEO SNIPPETS 1 lecture 11min
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VIDEOS: GROWING YOUR YOUTUBE CHANNEL 1 lecture 3min
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VIDEOS: ENRICH YOUR ONLINE PROPERTIES WITH MORE VIDEOS 1 lecture 2min
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ADDITIONAL THINGS TO CHECK 1 lecture 2min
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SEO AUDIT RESOURCES 1 lecture 1min
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TOOLS & GUIDES 1 lecture 1min
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SEO NEWS RESOURCES 1 lecture 1min
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TOP EXPERTS TO FOLLOW 1 lecture 1min
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2023: LAMDA, MUM, AND OTHER SEO TRENDS 1 lecture 19min
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SPECIAL EVENT: DIGITAL INSIGHTS FROM TOP WOMEN IN TECHNOLOGY FOR 2021 AND BEYOND 8 lectures 1hr 2min
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BONUS LECTURE 1 lecture 1min
