Social Media Marketing – Content Marketing

$578.00

Creating an Online Digital Marketing and Social Media Strategy for Novices: Crafting Posts, Blogs, Podcasts, Videos, and Enhancing Google Local SEO.

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In the ever-evolving landscape of digital marketing, content is king, and harnessing the power of social media is paramount. The “Social Media Marketing – Content Marketing” course is your comprehensive guide to mastering the art of content creation and its strategic deployment across various social media platforms to drive engagement, brand awareness, and business success.

Course Highlights:

  1. Content Marketing Fundamentals: Dive into the core principles of content marketing, understanding how high-quality, relevant content can transform your social media presence.
  2. Creating Compelling Content: Learn to craft engaging content, from blog posts and articles to videos, infographics, and images, that resonate with your target audience.
  3. Understanding Social Media Platforms: Explore the major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more, to determine which are best suited for your brand and audience.
  4. Content Strategy: Develop a comprehensive content strategy that aligns with your business goals and audience needs.
  5. Content Calendar Planning: Master the art of content calendar creation, ensuring a consistent and organized flow of content.
  6. Audience Engagement: Discover techniques for boosting audience engagement, fostering a loyal community of followers, and responding to comments and feedback effectively.
  7. Measuring Content Performance: Explore key performance indicators (KPIs) and analytics tools to evaluate the effectiveness of your content marketing efforts.
  8. Social Media Advertising: Learn how to utilize paid advertising on social media to enhance the reach and impact of your content.
  9. Search Engine Optimization (SEO) for Content: Optimize your content for search engines, making it discoverable and improving organic reach.
  10. Storytelling and Branding: Understand the power of storytelling in your content to create an emotional connection with your audience and reinforce your brand identity.
  11. Content Distribution Strategies: Explore various distribution channels, including email marketing and influencers, to extend your content’s reach.
  12. Content Repurposing: Learn how to repurpose content to maximize its value and reach different audience segments.
  13. Crisis Management and Reputation Building: Prepare for crisis management situations on social media and work on building and maintaining a strong online reputation.
  14. Legal and Ethical Considerations: Understand legal and ethical issues in content marketing, such as copyright, privacy, and disclosure.

This course is suitable for business owners, marketers, content creators, and anyone looking to leverage social media as a powerful marketing tool. Whether you’re a novice or an experienced marketer, this course will equip you with the skills and strategies to develop and execute effective social media content marketing campaigns, ultimately driving brand growth and success.

Position yourself at the forefront of the digital marketing landscape. Enroll in the “Social Media Marketing – Content Marketing” course and harness the combined potential of content and social media to achieve your marketing goals.

Course content:

  • Social Media Marketing 2 lectures 1min
  • Social Media Marketing – Understanding Social Media Marketing 9 lectures 41min
  • Social Media Marketing – Marketing As A Business Priority 7 lectures 21min
  • Social Media Marketing – The Buyer Journey 9 lectures 41min
  • Bob’s World View 6 lectures 30min
  • Social Media Marketing – Social Media Marketing And SEO 7 lectures 28min
  • Social Media Marketing – Social Media Marketing Platforms 8 lectures 25min
  • Social Media Marketing – Posting On Social Media Platforms 11 lectures 32min
  • Social Media Marketing – Social Media Posting Ideas 9 lectures 24min
  • Social Media Marketing – Creating A Social Media Marketing Post 10 lectures 31min
  • Social Media Marketing – Community Based Marketing 9 lectures 23min
  • Social Media Marketing – Building A Social Media And Content Marketing Plan 7 lectures 22min
  • Social Media Marketing – Cases Studies 10 lectures 42min
  • Creating Social Media Images 5 lectures 15min
  • Profile Image – Creating Your Social Media Profile Image 3 lectures 13min
  • Profile Image – Lighting And Posing Your Subject 4 lectures 29min
  • Profile Image – Editing Your Image With Snapseed On An iPhone Or Smartphone 3 lectures 27min
  • Blogging – Copywriting For Blogs And Articles 7 lectures 46min
  • Blogging – Writing Your Copy 6 lectures 23min
  • Email Marketing – Building Your Email List 7 lectures 42min
  • Email Marketing – Using Your Email List 2 lectures 15min
  • Email Marketing – Email Copywriting 3 lectures 26min Email Marketing – Email Analytics – Automations – Maintenence 3 lectures 28min
  • Local SEO + SEO – A Guide To Ranking Your Local Business In Google Local Search 2 lectures 5min
  • Local SEO + SEO – Google Search And Your Position In Local Search 7 lectures 33min
  • Local SEO + SEO – Google My Business – A Strong Local SEO Factor 4 lectures 24min
  • Local SEO + SEO – Building Up Reviews – Including Google Local Reviews 2 lectures 17min
  • Local SEO + SEO – Backlinks – Understand How They Improve SEO 4 lectures 15min
  • Local SEO + SEO – On Site SEO – Improving Your Sites SEO 2 lectures 14min
  • Local SEO + SEO – Keyword Optimisation For Powerful SEO 3 lectures 19min
  • Local SEO + SEO – Local Business Online Marketing 5 lectures 25min
  • YouTube Marketing – YouTube Channel Setup And SEO 7 lectures 19min
  • YouTube Marketing – YouTube Video Launch Strategy 2 lectures 8min
  • Audio Production – Mastering Audio Production For Video And Podcasting 9 lectures 32min
  • Video Production – Mastering Video Lighting And Subject Composition 9 lectures 39min
  • Video Production – Green Screen Video Production 7 lectures 26min
  • Video Production – On Camera Presence – Getting Comfortable On Camera 8 lectures 27min
  • Video Production – Writing A Promotional Script For Your Video 7 lectures 16min
  • Video Production – Video/Audio Editing With Adobe Premiere Pro + Adobe Audition 9 lectures 1hr 2min
  • Introduction To Vlogging 10 lectures 44min
  • Introduction To Podcasting 10 lectures 51min
  • Course Summary 1 lecture 1min

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