Unlock the full potential of online advertising with the “Ultimate Google Ads Training + Complete Guide To Retargeting Ads.” This comprehensive course equips you with the knowledge and skills to master Google Ads, a powerful advertising platform, and harness the remarkable effectiveness of retargeting ads to boost conversions, drive engagement, and maximize your digital marketing success.
Course Highlights:
- Understanding Google Ads: Explore the fundamentals of Google Ads, including its role in online advertising and its potential for reaching a global audience.
- Campaign Creation: Master the art of creating targeted ad campaigns, from search to display, and set yourself up for advertising success.
- Keyword Research: Dive into keyword research techniques to identify high-impact keywords that drive relevant traffic.
- Ad Copy and Design: Learn to create compelling ad copy and design to capture the attention of potential customers.
- Ad Extensions: Optimize your ads with ad extensions, enhancing visibility and providing additional information to potential customers.
- Bid Strategies: Understand various bidding strategies to maximize your advertising budget and campaign ROI.
- Quality Score and Ad Ranking: Explore how Google’s Quality Score and ad ranking affect the performance of your ads.
- Conversion Tracking: Set up conversion tracking to measure the effectiveness of your campaigns and optimize for better results.
- A/B Testing: Learn to conduct A/B testing to refine your ad campaigns for optimal performance.
- Analytics and Reporting: Understand key performance indicators (KPIs) and how to use Google Ads analytics for data-driven decision-making.
- Introduction to Retargeting: Discover the concept of retargeting and how it can help re-engage visitors who have interacted with your site but haven’t converted.
- Creating Remarketing Lists: Learn how to create and segment remarketing lists based on user behavior and preferences.
- Retargeting Strategies: Explore effective retargeting strategies, including dynamic retargeting, cross-device retargeting, and email retargeting.
- Ad Content for Retargeting: Design ad content tailored to your retargeting audience, maximizing the chances of conversions.
- Setting Up Retargeting Campaigns: Step-by-step guidance on setting up and optimizing retargeting campaigns on various platforms.
- Ad Creative and Messaging: Create compelling retargeting ad creative and messaging that appeals to your target audience.
- Performance Measurement: Understand how to measure the success of your retargeting campaigns using relevant metrics.
- A/B Testing for Retargeting: Learn how to A/B test your retargeting ads for improved results.
- Best Practices and Case Studies: Explore best practices and real-world case studies to refine your retargeting strategy.
This course is ideal for marketers, business owners, and anyone looking to excel in online advertising. Whether you’re new to Google Ads or seeking to enhance your retargeting skills, the “Ultimate Google Ads Training + Complete Guide To Retargeting Ads” will empower you to create highly effective advertising campaigns that drive results.
Elevate your online advertising expertise and expand your marketing horizons. Enroll in this course and position yourself at the forefront of digital advertising success.
Course content:
Part 1:
- Introduction to Google Ads 8 lectures • 1hr 19min
- Creating and Setting Up Our First Google Ads Account 36 lectures • 4hr 56min
- Structuring Your Ad Groups Like A Professional 3 lectures • 30min
- How To Write Killer Ads in Google Ads! 6 lectures • 58min
- Setting Up Your AdWords Billing 1 lecture • 5min
- Keywords in Depth – The Heartbeat of Your Account 32 lectures • 7hr 3min
- Account Structure – How To Structure Ad Groups Like A pro 4 lectures • 40min
- The Incredible Dynamics Of The AdWords Auction 8 lectures • 1hr 31min
- Expanding And Refining Your Campaigns 7 lectures • 1hr 33min
- Negative Keywords – Your Greatest Ally 3 lectures • 42min
- Making Your Ads Unstoppable With Multiple Ad Extnesions 6 lectures • 48min
- Remarketing – Your Secret Weapon To Converting Like A Boss 5 lectures • 1hr 6min
- Keeping Track Of Profits With Conversion Tracking 6 lectures • 1hr 14min
- Profitable Bidding Strategies 4 lectures • 45min
- Using AdWords Scripts To Enhance Performance and Increase 3 lectures • 31min Optimization Speed
- Conclusion …Goodbye For Now! 1 lecture • 3min
- Bonus Material! 3 lectures • 59min
Part 2:
- Welcome and Introduction 2 lectures • 24min
- The Digital Advertising Ecosystem: Understanding How Retargeting Works 4 lectures • 53min
- Developing Your Remarketing and Retargeting Strategies 5 lectures • 43min
- Planning Your Retargeting Campaigns Like A Pro 5 lectures • 1hr 11min
- Using Google Analytics To Develop and Build Your Audience Segments 3 lectures • 22min
- Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System 8 lectures • 1hr 36min
- Building Your Remarketing Audiences In Your Google Analytics Account 10 lectures • 2hr 20min
- Introduction To Configuring Your Remarketing Campaigns In Google Ad Words 3 lectures • 29min
- Using The Google Ad Words Audience Builder To Build Your Retargeting Audiences 3 lectures • 28min
